Rooted it deep
Before anything takes shape visually, the work starts by getting to the heart of the business before deciding how it should look or feel. That gives the work something real to grow from.
With three years of development experience, I realized that what I enjoyed most was not the coding itself, but how design decisions shaped the way people interacted with what I built. I wanted to spend more time on that side of the work, which led me back to school to major in User Experience (UX) Design.
UX changed the way I approach design. I loooove exploring problems. It taught me to stay curious, question my first idea, and look for the reason behind every decision. Not everything works the first time, and I have learned to see that as part of the process. I like to think of failure as a First Attempt In Learning (F.A.I.L) and a key step toward better decisions.
Today, I bring that mindset, along with my development background, into my work as a brand and website designer. I create brands and websites that people remember and that businesses feel proud to grow with.
Rooted In
Tend it well
There is a lot of care that goes into getting something right. Every detail is considered as the work comes together, so you can walk away with a brand that feels complete and genuinely yours.
Let it bloom
My goal is to create something that can live beyond launch day. A brand with enough character to be remembered, while still leaving room to evolve as the business grows.
What fuels
my creativity
Cafés and the smell of espresso
Long walks with good music
Cooking for people I love
Cozy games
Getting lost in a good book
Traveling and finding inspiration along the way
Meaningful conversations
Learning something new every day