Maria Smith Financial Planning needed a website that better reflected the business today and made her services easier to understand.
The website needed to help potential clients quickly understand what Maria offers and whether her services are right for them. I focused on simplifying the content structure, strengthening hierarchy and creating clear paths between services, resources and calls to action.
Maria already had a strong brand identity, so the website design focused on carrying that visual language into a clear and cohesive digital experience. I used the existing brand elements as the foundation for the site, creating layouts that felt consistent with her identity while giving her services, articles and educational content a clear place within the overall experience. This helped the website feel distinctly Maria while supporting both sides of her work as a financial planner and educator.
The final website feels much more like Maria and the business she has built today.
Her services, experience and educational content now have a clearer place to live that makes the site easier to explore while still feeling personal and true to her brand.
