I created Instagram graphics for Planetary Digital, translating the studio's visual identity into a consistent set of branded posts.
My focus was on creating enough visual variety across the feed without losing consistency.
Planetary Digital's original palette was built around three core colours. While this worked well for the brand itself, using the same limited combination across ongoing Instagram content made it harder to create enough distinction between different types of posts. I introduced additional colours that complemented the existing palette, giving the social system more flexibility without changing the character of the brand.