During my internship at Box Clever, I created a range of marketing materials for Rally K-12 across both digital and print. Rally K-12 is a communications platform created for school districts and their communities.
Because Rally already had a well-established identity, my role was to work within that system and adapt it across different formats, audiences and content needs while keeping everything visually connected.
The new direction brings together the professionalism expected from a law firm with a softer, more approachable visual language.
Rally gave me the opportunity to work with a brand across a wide range of real-world applications.
The work was about understanding an existing system and knowing how to extend it without losing what made it recognizable.
Across social media, print, events and long-form content, the project strengthened my approach to building consistency while still allowing each piece to respond to its own format and purpose.
